Copy. Righter. is a contemporary guide to compelling copywriting – for copywriters, marketers, advertisers, small business owners and big brand clients.

It shows you how to write great copy in every print and digital medium. How to win hearts and minds. When to employ devious copy tricks to captivate your reader. And what we can learn from Aristotle, Deal Or No Deal and a fibbing gorilla.

As well as copy craft, the book explores how to develop exciting concepts, how to minimise amends and the psychology of persuasion.

This microsite reproduces the seven copywriting examples from section four of the book. It's just that here, they're in colour. And a bit bigger.

For an explanation of the copy craft behind each…
well, you'll have to buy the book.